Hi all, As mentioned during today's call, here some info on the new "Physical Web" by Google. As far as I understand (but I didn't read the doc in details), its main characteristics are : . it's a discovery service: a smart object broadcasts (e.g. over BLE) relevant URLs that any nearby device can receive (*) . an URL is associated with each object; this URL can be opened with any application (e.g. a web browser) . a web page is associated to the URL. The URL can change through time; the web page can request credentials etc. (*) I realize that this URL may correspond to a resource that is not located in the object itself. In that case, the object is just a beacon that gives an entry point to a service. See https://google.github.io/physical-web/ and https://github.com/google/physical-web At the same time, someone told me about dweet.io, a start-up the has deployed a service also based on URL as an identifier for object, but with apparently a different approach. See https://dweet.io/ Regards, -- Benoît Bailleux Orange Labs, P&S / Architecture — Security — Enablers Open Source referent Phone: +33 2 96 05 20 37