Seconded with George. Membership over branding. On Thu, Jun 8, 2017 at 12:23 PM, Dobbs, George <gdobbs@massmutual.com> wrote:
My company wouldn’t want any brand placement so the tradeoff suggested would work for us.
*George Dobbs |**Architect | Technology & Administration | **MassMutual*
T: (413) 744-5261 | C: (413) 209-4349
*From:* dg-idpro-bounces@kantarainitiative.org [mailto:dg-idpro-bounces@ kantarainitiative.org] *On Behalf Of *Ian Glazer *Sent:* Thursday, June 08, 2017 11:15 AM *To:* DG-IDPro@kantarainitiative.org *Subject:* [EXTERNAL][DG-IDPro] Question for the collective on enterprise memberships
All -
Our Member Services team did a great job putting together a corporate membership structure. In this structure, we do not differentiate between an enterprise member and a vendor member. But that said, there are some benefits such as brand placement and ability to submit curated content, that would appeal to vendor members more so than enterprise members.
My question to the collective: as an enterprise member, would you want to trade brand placement and other marketing benefits of membership for an increased number of individual memberships? For example, would you be willing to forego having your brand on the IDPro website in order to get a few more individual IDPro memberships you could give out to employees?
i
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Ian Glazer
Senior Director, Identity
+1 202 255 3166 <(202)%20255-3166>
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