Hi all,
Attached please find the initial logo looks and notes below that explain
each direction. An important note is that colors can always change and if you like certain fonts from one but the mark of another we can always play with that as well. Please provide feedback by 3/27.
I am including Madison on this email – she is the Marketing Manager for Kantara, and will help move this project forward.
Notes from the designer:
Here's an initial round of looks. I put together three different options, but they were all inspired by the goals of the initiative and the color palette that Kantara is using.
The first look is playing of a finger print as being a symbol for someone's identity: only the lines of the finger print are stylized and rounded to compliment the friendly features of the Kantara logo. The color for the mark is a desaturated
teal, which also matches Kantara's brand colors.
The second look is more focused on how this is a community/networking effort for professionals coming together for the common goal of an interest in the important of identity. The geometric forms are referencing interconnectivity and they're
using the Kantara blue with a complimentary shade of orange.
Then the last logo is completely different, but again playing on the idea of identity by representing it with a quill to signify a signature. The quill is using a desaturated purple that locks into the Kantara palette, and is locked up
at an angle on the right which makes it a little unusual and more memorable.
Thanks all!
Megan
Megan Cannon | Program Manager | Virtual, Inc.
D: +1.781.876.6287 | M: +1.781.258.5523
virtualmgmt.com
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blog.virtualmgmt.com
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