Looking at Noreen's chart, I am led to the conclusion that personas are not the right way to build *inclusion tests*. So, if we decide to build an *inclusion test* we would need use cases, which could be developed for the personas. Perhaps something like: 1> entry to a different country 2> right to work 3> access to medical care (and other services) 4> international payment remittance (person to person or person to business) We could combine 1 & 2 I guess. ..tom On Thu, May 2, 2024 at 10:43 AM Noreen Whysel <nwhysel@gmail.com> wrote:
Personas are good for building recognizable and empathetic use cases. For specific methods, Jobs To Be Done may be a good addition for each Use Case/Persona.
For JTBD, start with a general problem description:
When _______________, (situation) I want to ___________, (motivation) So I can ____________. (expected outcome)
Then define:
- Business Goals - Resources - Constraints - Related Functions - Acceptable Outcomes
This canvas can help map these out: [image: JTBD-canvas-powerpoint-template-16x9-2.jpg]
Noreen
On May 2, 2024, at 1:01 PM, Tom Jones <thomasclinganjones@gmail.com> wrote:
1. SIDI-HUB is looking for 3 use cases that will need to be addressed by any trust registry. 2. We have not included refugees in our list of personas - see below. Do we need one. 3. What should an inclusion test list look like? (How can a trust registry be evaluated?) 4. Are personas the right way to set up a screen method for (registry) inclusion?
*Here is a refugee problem definition.* GSMA (2019). The Digital Lives of Refugees: How Displaced Populations Use Mobile Phones and What Gets in the Way. https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-d...
*Here are our existing personas.*
2. Personas
The following 4 personas were selected as representing the edges of the user space which includes two people that are fully functional in a digital world and two that are not.
1.
Abbey, the soccer mom balancing a work life with a family at home.
Abbey’s household consists of her, a spouse and one child with a smartphone and one that is too young to trust with a smartphone and is about to enter school for the first time.
2.
Ichiro, the computer professional
Ichiro works for a large multinational as a contractor at home. He has a laptop issued by the company and his personal phone that he also uses for business purposes. He wants to keep his business and personal access separate. His wife has dementia and cannot be relied on to handle her phone by herself.
3.
Juan, the severely disabled adult dependent on a support system
Juan’s caregiver has a phone that is assigned to Juan as it contains his medical history as well as a care plan that must be followed to assure his continued health. Juan’s phone travels with him whenever he needs to go to the hospital for treatment, which is frequent. The caregivers at all of these locations can access and update data for Juan on his smartphone.
4.
Maya, the teenager who is alone on the streets
Maya, a teenager with a malfunctioning kidney, left a home environment that was extremely hostile and lives on the streets where she has a constant struggle to stay safe on cold nights and deal with her continuing kidney disease. She depends on her smart phone for access to social services.
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