Thanks Domenico!
We at PPR are big fans of The New Deal on Data and gave Pentland out top award last June. As your slide says: "Transparency is the key." It's a way to explain the role and potential for UMA but I'm not sure it gets to the value proposition for Medtronic, Uber or any particular business.
I use Medtronic as an example in my talks about UMA. The value of UMA is in shifting control more directly to the physician that prescribes that device and to the patient that literally lives by it. UMA can allow Medtronic to capture more of that value than is possible with today's hospital-centered information architecture.
The Uber example is also interesting. Uber will need to compete on privacy sooner or later. I can imagine a ride-sharing service wanting access to my calendar API and my expense accounting, for example. I can imagine a parent wanting to track the whereabouts of a child using Uber. It would be interesting to demonstrate how UMA adds value to the next generation of Uber.
Adrian
Adrian