Thanks! Sorry I missed this part of the call, and thanks to Domenico for putting this idea together.
The design elements are OK, but the shadows and gradients are too much, if you ask me. It all feels very, very busy. It won’t scale well with all of this stuff going on inside (think icon-sized to embed on a page), and today’s visual design language is largely going to flat colors anyway. At least in the last few years it has, I’m not really up on what’s “in” in the UI world.
I like the idea of the spiral around the outside though, and I took a quick java at something more simplified:
Gets rid of the internal noise and leaves us with just the project name and something somewhat recognizable. Yes, Eve, it gets rid of the venns — but I think that’s a good thing. :) Not totally sold on the font yet to be honest but it’s something.
— Justin
Sorry about that. Second try.
<UMA_logoV2_explained.png><UMA_logoV2b.png>