Good example. Suggestions for getting in front of publishers and demonstrating how tracking protection helps them are welcome. I should add that maybe Don has had some luck with this. I sure haven’t. Doc
On Jul 13, 2016, at 2:07 PM, Guy Higgins <guy.higgins@performance2.net> wrote:
Doc,
Your observation reminds me of the story of the creation of the Harris Corporation. The company was started by a couple of brothers who thought that they could help companies become more productive by building a machine to automate the envelope-stuffing process (this was, of course, way back in the days of snail mail marketing and stone knives). They built such a machine and went around to companies trying to market their machine, telling the company leadership that their machine could stuff 15,000 letters an hour. Company after company threw them out the door before they could even arrange a demonstration ‹ the company leadership knew it was impossible to get that kind of improvement in one step. Finally, the two brothers approached a company and claimed that they could stuff 5,000 envelopes an hour (a third of their actual demonstrated capability). The manager reluctantly agreed to a demonstration and was stunned at the actual 15,000/hr letter-stuffing rate. When he asked why they hadn¹t told him the true rate, they explained that no one had ever believed them ‹ not quite the same, but the idea is to get in front of a decision maker and let them discover the benefits.
Guy
On 7/13/16, 11:33 , "Doc Searls" <dsearls@cyber.law.harvard.edu> wrote:
On Jul 13, 2016, at 11:36 AM, Guy Higgins <guy.higgins@performance2.net> wrote:
Adrian,
Your closing question is, perhaps, the most critical of all questions in this area. Upton Sinclair captured the tension perfectly, ³It is difficult to get a man to understand something, when his salary depends on his not understanding it.²
This is exactly the problem some of us experience when trying to convince publishers that, for example, tracking protection is good for them. Their salary depends on not understanding that ‹ and will continue to do so until they finish getting screwed by adtech at all costs, and the salary goes away.
Doc
Guy
From: <agropper@gmail.com> on behalf of Adrian Gropper <agropper@healthurl.com> Date: Wednesday, July 13, 2016 at 7:07 To: "wg-uma@kantarainitiative.org WG" <WG-UMA@kantarainitiative.org>, ProjectVRM list <projectvrm@eon.law.harvard.edu> Subject: [projectvrm] Pokemon teaches us why all of us will need our own Authorization Server
https://www.buzzfeed.com/josephbernstein/heres-all-the-data-pokemon-go-is -collecting-from-your-phone?utm_term=.pmzKLWaD1#.prLqPbnwM
This may well have been a case of accidental social engineering but it makes the point that multiple random authorization servers will not scale. If Pokemon wants access to my Google stuff, they need to ask my authorization server and not the one Google helpfully gave to me.
Is there any other alternative? How could Google's ever play both sides as both game developer and privacy protector?
Adrian
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Adrian Gropper MD
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