Hi all, I've researched a little bit about "Why Business needs UMA”. In attach a draft presentation, where I've gathered some ideas extracted and elaborated from the following resources: Customer Data: designing for transparency and trust <https://hbr.org/2015/05/customer-data-designing-for-transparency-and-trust> Social Physics and the data driven society <http://sites.nationalacademies.org/cs/groups/pgasite/documents/webpage/pga_082159.pdf> New deal on Data <http://civics.com/NewDealOnData/> Extreme Trust <http://www.extremetrustbook.com/excerpt.html> The logic flow of the presentation is as follow (Know Why, Know How, Then What :-) WHY (Business Driver) Explosion of Digital technologies produces a vast quantities of data. Consumers appreciate data sharing if it can lead to products and services that make their life easer… Example (Nest, Medtronic, UBER) How social network can Make us smarter (Social Physics research by Pentland helps us to understand how idea flow from person to person through the mechanism of social learning and ends up shaping the norms, productivity and create output for companies, cities and societies). Business needs to use personal data to create best services and products, or for creating new stream of revenue. CHALLENGES Risk of Abuse increases tension and reduces the trust between consumers and companies. HOW Towards an Extreme Trust as competitive advantage New Deal on Data: approach that build trust Examples (Facebook beacon, Metadistretti e-monitor) WHAT User Managed Access: Business Value Proposition Template Target personas (template) Use Case (template) I hope it help for future extensions. Thanks. Domenico