Thanks Domenico! We at PPR are big fans of The New Deal on Data and gave Pentland out top award last June. As your slide says: "Transparency is the key." It's a way to explain the role and potential for UMA but I'm not sure it gets to the value proposition for Medtronic, Uber or any particular business. I use Medtronic as an example in my talks about UMA. The value of UMA is in shifting control more directly to the physician that prescribes that device and to the patient that literally lives by it. UMA can allow Medtronic to capture more of that value than is possible with today's hospital-centered information architecture. The Uber example is also interesting. Uber will need to compete on privacy sooner or later. I can imagine a ride-sharing service wanting access to my calendar API and my expense accounting, for example. I can imagine a parent wanting to track the whereabouts of a child using Uber. It would be interesting to demonstrate how UMA adds value to the next generation of Uber. Adrian Adrian On Thu, Mar 10, 2016 at 12:59 PM, Domenico Catalano < domenico.catalano@oracle.com> wrote:
Hi all,
I've researched a little bit about "Why Business needs UMA”.
In attach a draft presentation, where I've gathered some ideas extracted and elaborated from the following resources:
Customer Data: designing for transparency and trust <https://hbr.org/2015/05/customer-data-designing-for-transparency-and-trust>
Social Physics and the data driven society <http://sites.nationalacademies.org/cs/groups/pgasite/documents/webpage/pga_082159.pdf>
New deal on Data <http://civics.com/NewDealOnData/> Extreme Trust <http://www.extremetrustbook.com/excerpt.html>
The logic flow of the presentation is as follow (Know Why, Know How, Then What :-)
WHY (Business Driver)
- Explosion of Digital technologies produces a vast quantities of data. - Consumers appreciate data sharing if it can lead to products and services that make their life easer… - Example (Nest, Medtronic, UBER) - How social network can Make us smarter (Social Physics research by Pentland helps us to understand how idea flow from person to person through the mechanism of social learning and ends up shaping the norms, productivity and create output for companies, cities and societies). - Business needs to use personal data to create best services and products, or for creating new stream of revenue.
CHALLENGES
- Risk of Abuse increases tension and reduces the trust between consumers and companies.
HOW
- Towards an Extreme Trust as competitive advantage - New Deal on Data: approach that build trust - Examples (Facebook beacon, Metadistretti e-monitor)
WHAT
- User Managed Access: Business Value Proposition
Template
- Target personas (template) - Use Case (template)
I hope it help for future extensions.
Thanks. Domenico
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